Production Spectrum

From lean and fast to cinematic.

Every tier is a valid choice. The right one depends on your goal, your channel, and how long the content needs to work.

Lean / Fast
Tier 2
Tier 3
Premium / Cinematic

01

Agile & Authentic

Move fast. Stay real.

Crew Size
1–3 crew
Turnaround
1–2 weeks
Investment
$2K–$8K

Best for

  • Social content
  • Founder stories
  • Behind-the-scenes
  • Ongoing series
  • Event coverage

02

Hybrid / Documentary

Human stories, professional craft.

Crew Size
3–6 crew
Turnaround
2–4 weeks
Investment
$8K–$25K

Best for

  • Brand films
  • Patient stories
  • B2B profiles
  • Nonprofit impact
  • Thought leadership

03

Full Production

Image quality as brand signal.

Crew Size
6–15 crew
Turnaround
4–8 weeks
Investment
$25K–$75K

Best for

  • Hero product films
  • National campaigns
  • CPG
  • Broadcast
  • Premium advertising

04

Cinematic Campaign

Every frame earns its place.

Crew Size
15+ crew
Turnaround
8–16 weeks
Investment
$75K+

Best for

  • Multi-market campaigns
  • Broadcast TV
  • Cinematic brand films
  • Franchise launches

Relative scale

Crew
Time
Investment