Goal → Channel → Tier

Where it lives shapes how it's made.

Find your goal on the left and your channel across the top. Hover or tap any cell to see why.

T1 · Agile & AuthenticT2 · Hybrid / DocumentaryT3 · Full ProductionT4 · Cinematic Campaign

Social (Organic)

Website

Paid Digital

Sales / Pitch

Events

Broadcast / OTT

Awareness

Consideration

Conversion

Retention