Client Guide
Planning video that works.
A practical walk-through of how we think about video — so you walk into your first meeting ready.
01
Start With the Story
Before cameras, crews, or budgets, there's a simple question: what do you want someone to feel, believe, or do after watching?
"The best production value is a story worth telling."
02
Where It Lives
The channel shapes everything — length, format, pacing, and how polished the final piece needs to be.
03
The Production Spectrum
Four tiers, from agile and authentic to cinematic campaign. Each is the right answer for a different situation.
04
Deliverable Planning
Plan your cut-downs and formats before the shoot, and one production day can feed months of content.
05
Questions Before Your First Meeting
Who's the audience? What's the one thing they should remember? How will you measure success?
06
How We Work
Discovery, pre-production, production, and post — with clear checkpoints so there are no surprises.